For instance, if such a questionnaire is send to the customer right after some sale his answers directed to the management of the company will prevent him from spreading a bad reputation for the brand.
When a person buys a new car many companies always try to sell an extended warranty, a new alarm system and other advantages along with the car. The problem is that the efforts put in building customer loyalty without a directed plan are not as effective as they could have been with a strategy and a plan.
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As it has been mentioned above phone and online surveys are two of the most widespread satisfaction-surveys, nevertheless there are some other quantitative survey methods such as mail surveys rating the supplier or the product itself.
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There is a rather strong opposition between finding new customers and creating a loyal customer base with the existing ones. In order to a real challenge to science, that studies the.