From tothe louvers were removed from all locations except flagship stores. Finally, inOshman's sold the company name and operations to The Limiteda clothing-chain operator based in Columbus, Ohio. Electronic dance music meant to create an upbeat atmosphere may be played at sound levels as high as 90 decibelsexceeding the corporate policy of 84 decibels and comparable to heavy construction machinery and harmful to the ears.
All "permanent marketing" images at the cash wrap and fitting rooms have been removed. Lighting is also brighter throughout the store and the cologne amount sprayed has been reduced.
Richard E. Bigger and higher volume stores have a "Full Time Stock" who trains Impact associates, processes shipment, maintains stock room standards, and can act as a manager if the store is short on management staffing.
The merchandise is sold in retail stores throughout the United States and through catalogs.
The company is now shifting its marketing strategy to trendier outfits and faster production processes. The prototype stores also feature suite-style changing rooms, which include lighting and music volume control specific for the suite and oversized mirrors.
Some experts argue the retailer's focus on exclusivity has caused it to fall out of fashion with its target market. Going forward, The store manager and assistant managers are responsible for forms, lighting, photo marketing, fragrance presentations and to ensure models comply with the "look policy".