Hoffman, D. References 1.Kalyanam, K. This is a preview of subscription content, log in to check access. Koiso-Kanttila, N. Part of the Lecture Notes in Computer Science book series LNCS, volume Abstract The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. Kierzkowski, A. References 1. Rayport, J. Mahajan, V.
This process is experimental and the keywords may be updated as the learning algorithm improves. Item Type:. It is significant to discuss whether established marketing models can be revised for digital products.
Angehrn, A. Mahadevan, B.
We find that these marketing mix models have different suitability for three typical digital products. Wang, K.